Strategic Insights
Do we still need press checks?
It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]
Month: March 2022
Strategic Insights
Taking brand colors seriously? Time to embrace CxF and Adobe Swatch Exchange (ASE)!
I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]