June 2023 - insights4print.ceo

Strategic Insights

The color deviation nobody is talking about…

24/06/2023

Brand owners demand lower color deviations, with myths and unproven claims being their main argument. Recently I heard that 1,5 dE00 should be the norm, which is not necessary, in my opinion. A box of […]

Best Practices

How long should a visual press check take?
(a few seconds vs. as long as it takes)

17/06/2023

Earlier this year, I published an article with studies showing how long consumers interact with a package while shopping. On average, the ‘Total Fixation Duration’ was less than a second. Coca-Cola cans? One-tenth of a […]