The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

Insights4print.ceo is my personal blog. But for once, I had to accept a guest article… Earlier this week, I read a newspaper article about the ‘deep research’ options that several AI tools now offer. And – obviously – I had to try it! I used the deep research in Google Gemini (v. 2.0), which was fascinating… Especially since you can see the plan Gemini wants to use to find the answer, which is a plan you can edit and need to approve before Gemini takes action. You see the reasoning, and you can go into a discussion if something seems incorrect, and you will get an update. That’s how the report below was generated: I asked to dig deeper into a reference Gemini used.

This article is the report when I asked Google Gemini to dig deeper into that infamous claim that color enhances brand recognition by 80%… It’s a direct copy/paste from the report Gemini created, including the errors (e.g., in a list of references). Like this introduction, the text I’ve added is always in italics.

As a reference, this is the input I gave Gemini, as a follow-up to the previous report: “One of your references is the claim that color enhances brand recognition by 80% which leads you to the conclusion that “This high level of recognition driven by color underscores its importance in maintaining a recognizable visual identity.” But did you look at the source of this claim, how this was tested? From my own research, this claim seems to be from newspaper advertising and shows the difference in brand recognition between color advertising and ads in black and white. It’s only on the use of color, not on color accuracy.” What follows is the report that was generated. Plus my assessment why this is important at the end.

The Impact of Color on Brand Recognition: Re-evaluating the 80% Claim

I. Introduction: The Enduring Question of Color and Brand Recognition

Color serves as a foundational element in the realm of branding, possessing a remarkable capacity to instantly draw attention, effectively communicate the essence of a brand’s personality, and establish a lasting presence in the minds of consumers ³. The strategic selection and consistent application of color are widely acknowledged as critical factors in fostering brand recognition and loyalty. Within marketing literature and industry discussions, a compelling statistic frequently emerges, asserting that color enhances brand recognition by as much as 80% ⁴. This figure has often been used to underscore the paramount importance of color in creating a memorable visual identity for businesses.

However, the user’s feedback has raised pertinent questions regarding the original source and the specific context of this widely cited statistic. There is a concern that the 80% claim, while seemingly definitive, might be misconstrued or inappropriately applied, particularly in relation to the necessity of maintaining extremely tight color accuracy, often measured using delta E values. This report aims to address these critical points by undertaking a thorough re-evaluation of the “80% brand recognition” claim. The objectives of this analysis are multifaceted: first, to delve into the likely origin and the intended context in which this statistic was initially established; second, to provide a comprehensive overview of the general impact of color on brand recognition, drawing upon a range of relevant research; third, to critically examine consumer sensitivity to minor color variations in branding and packaging, considering evidence that suggests a potentially higher tolerance than commonly assumed within the printing and design industries; fourth, to clearly differentiate between the significant impact of utilizing color as opposed to black and white in branding and the potentially less critical impact of very subtle color differences on consumer perception; and finally, to offer informed and practical recommendations for brands in developing and managing their color strategies. Understanding these nuances is crucial for brands to make informed decisions about their visual identity, ensuring effective communication with their target audience while also considering the practicalities and costs associated with color reproduction.

II. Deconstructing the 80% Claim: From Black and White to Color

The assertion that color enhances brand recognition by 80% has become a ubiquitous statement in marketing and branding circles. However, a closer examination of the available research, particularly the insights provided in Research Note ¹ and ², sheds light on the likely origin and intended context of this claim. Dr. Lankinen, in Research Note ¹, explicitly questions the foundation of this “infamous study,” suggesting that it most probably refers to the significant difference in brand recognition achieved by using color in newspaper advertising compared to advertisements presented solely in black and white. This interpretation aligns with Eddy Hagen’s survey, as summarized in Research Note ², which directly addresses the 80% figure. Hagen’s findings indicate that this statistic pertains to the impact of using color versus black and white in newspaper advertising and not to the effect of minor color differences within an established brand palette.

To further understand the prevalence and context of this claim, a review of other research notes where similar phrasing appears was conducted. Mentions of the “80% brand recognition” claim or closely related statements were found in Research Notes ³, ⁴, ⁵, ⁶, ⁷, ⁸, ⁹, ¹⁰, ¹¹, ¹², ¹³, ¹⁴, , , , , , , , , , , , and . In many of these instances, the statistic is presented as a general fact about the power of color in branding without specific attribution to a particular study or context ¹⁷. However, in cases where more context is provided, such as in Research Note ¹⁵ which states that research indicates color can increase brand recognition by up to 80% and then mentions that advertisements in color are read up to 42% more often than black and white ads, the implication is that the 80% figure relates to the fundamental impact of adding color. Similarly, Research Note explicitly states that brand and logo recognition is enhanced 80% simply by adding color, which strongly supports the interpretation of a comparison between having color and not having it. While one source ¹⁸ attributes the 80% figure to a study from the University of Loyola, Maryland, the consistent theme across the research notes, particularly the direct insights from Dr. Lankinen and Hagen, points towards the original context being the substantial advantage of using color in advertising over a monochrome presentation.

This deconstruction of the 80% claim reveals that its power lies in highlighting the significant impact of introducing color to a brand’s visual communication. It underscores the fundamental importance of moving beyond a purely black and white presentation to leverage the attention-grabbing and memory-enhancing capabilities of color. However, it is crucial to recognize that this statistic, in its likely original context, does not directly address the question of how sensitive consumers are to minor variations in color once a brand has already established its color palette.

III. The Undeniable Power of Color in Brand Recognition (General Importance)

Regardless of the specific numerical value of the 80% claim, the broader impact of color on brand recognition is undeniable and supported by a wealth of research. Color plays a pivotal role in capturing the initial attention of consumers in a marketplace often saturated with visual stimuli ¹⁹. The inherent visibility of color, particularly when using vibrant or contrasting hues, makes a brand’s packaging or advertising more likely to stand out and be noticed by potential customers ¹. This initial capture of attention is the first crucial step in the process of brand recognition.

Beyond mere visibility, color possesses a remarkable ability to forge emotional connections with consumers and shape their perception of a brand’s personality ³. Different colors evoke distinct emotions and associations; for instance, blue is often linked to feelings of trust and reliability, while red can convey excitement and energy ¹. By strategically selecting colors that align with their desired brand image and values, companies can create positive associations in the minds of consumers, leading to stronger brand recall and recognition ²⁴. This emotional connection fostered by color can be more potent and memorable than purely rational associations.

Furthermore, the consistent and deliberate use of color is instrumental in building a strong brand identity and fostering long-term memorability ¹. When a brand consistently applies a specific color palette across its various touchpoints, from its logo to its packaging and advertising materials, it creates a cohesive visual signature. This visual consistency allows consumers to quickly identify and remember the brand in a crowded marketplace ⁶. The brain tends to favor immediately recognizable brands, making color a vital element in establishing this instant recognition ⁶.

Color also plays a significant role in shaping consumer perceptions of a brand’s quality and value ¹. Certain colors, such as black and gold, are often associated with luxury and sophistication, while others, like green, might suggest natural or eco-friendly attributes ¹. These color associations contribute to the overall perception of the brand and can influence consumer recognition within specific market segments. For example, a brand consistently using a particular shade of blue might become recognized as a reliable and trustworthy provider in its industry ²⁰.

IV. Beyond the 80%: Examining Consumer Sensitivity to Color Variations (Delta E)

While the general importance of color for brand recognition is well-established, the question of how sensitive consumers are to minor variations in color, often quantified using the metric delta E, requires careful consideration. Delta E (ΔE) represents a measure of the difference in visual perception between two colors, providing a standardized way to assess color accuracy in printing and digital media ³². It is a critical tool for professionals in the printing and design industries to ensure color consistency across various production runs and platforms.

However, research suggests that consumers may not be as attuned to subtle color differences as the industry professionals who work with color on a daily basis. Eddy Hagen’s research, referenced in Research Note ² and detailed in snippets ¹³ and ¹³, indicates that consumers exhibit a surprisingly high tolerance for color deviations in the packaging of their favorite brands. In fact, a significant majority of consumers surveyed stated they would still purchase a product even if they noticed a color variation in the packaging ¹³. Furthermore, Hagen’s findings reveal that many consumers struggle to accurately recognize the iconic colors of well-known brands when presented with a lineup of similar shades ¹³. This suggests that the average consumer’s memory for exact brand colors might not be as precise as often assumed.

These findings are supported by Kate Goguen’s thesis, mentioned in ¹³, which also concluded that color variation is not as critical to consumers as it is to those within the printing industry. This implies that the stringent color accuracy standards often upheld in the printing sector might be driven more by internal quality control measures than by explicit demands or sensitivity from consumers ¹³. Dr. Lankinen’s perspective, as noted in ⁴⁹, further reinforces this idea, with the suggestion that a delta E 2000 tolerance of 2.5 is acceptable for printed colors. This tolerance level is higher than the very tight tolerances (often below 2) that are frequently sought in high-end printing, suggesting a more pragmatic approach to color variation in the context of consumer perception.

The concept of the Just Noticeable Difference (JND) in color perception provides a theoretical framework for understanding the limits of consumer sensitivity ⁴³. The JND represents the minimum amount of color difference that a human can detect. Research in this area indicates that JND thresholds can vary depending on factors such as the specific colors being compared, the viewing conditions, and the individual’s visual acuity and experience with color ⁴³. For instance, the JNCD (Just Noticeable Color Difference) for dry-cured ham was found to be a ΔE*ab of 6.2 for 50% of participants, highlighting that the threshold for noticeable color differences can vary significantly depending on the product category and consumer group ⁴⁶. This suggests that what might be considered a significant color deviation from a technical standpoint (e.g., a delta E of 2) might not even be noticeable to a substantial portion of consumers.

V. The Delta E Debate: Accuracy vs. Perceived Difference

The printing and color management industries rely heavily on delta E as a crucial metric for ensuring color matching and maintaining quality standards ³². Delta E values are used to quantify the difference between a target color and a printed sample, providing an objective measure of color accuracy. In professional settings, achieving low delta E values is often a primary goal, with tolerances frequently set between 1 and 3 for critical applications ³². A delta E of less than 1 is generally considered imperceptible to the human eye with superior color discrimination, while a delta E between 1 and 2 is often perceptible only upon close observation ³².

However, the research from Hagen and Goguen, along with the opinion of Dr. Lankinen, suggests a potential disconnect between these stringent professional standards and the actual color sensitivity of the average consumer. While industry professionals strive for high levels of color accuracy, consumers appear to have a higher tolerance for color variations in familiar brands than often assumed ¹³. This implies that the pursuit of extremely low delta E values might, in some instances, exceed the level of color accuracy that is truly discernible or important to consumers for the purpose of brand recognition.

This gap between industry accuracy standards and consumer perception has significant implications for brand color management strategies. While maintaining overall color consistency is undoubtedly important for reinforcing brand identity, brands might find that focusing on achieving extremely low delta E values across all applications leads to unnecessary costs and efforts if consumers are unlikely to perceive the difference. A more strategic approach would involve understanding the actual color sensitivity of the target audience and balancing the desire for perfect color accuracy with the practicalities and costs of production. Prioritizing the consistent application of the brand’s core color palette and avoiding significant color shifts that would alter the overall brand perception might be a more effective and cost-efficient strategy than striving for minute colorimetric precision that goes unnoticed by the majority of consumers.

VI. Refining the Narrative: Color’s Role in Visual Brand Identity

The initial report sentence, “This high level of recognition driven by color underscores its importance in maintaining a recognizable visual identity,” while generally accurate, could be refined to better reflect the specific context of the 80% brand recognition claim. Based on the re-evaluation of the research notes, a more accurate and nuanced phrasing would be:

“Research indicates that the use of color in advertising can significantly increase brand recognition compared to black and white advertising, underscoring the fundamental importance of color in establishing a visual brand identity.”

This revised sentence directly addresses the likely origin of the 80% statistic by explicitly mentioning the comparison with black and white advertising. It retains the core message about the importance of color in brand identity but avoids the implication that the 80% figure directly supports the need for extremely tight color accuracy (low delta E values) in all branding applications. This subtle but important change ensures that the report’s narrative aligns with the most accurate interpretation of the evidence regarding the 80% claim.

VII. Navigating the Nuances: Balancing Color Importance and Variation Tolerance

The analysis reveals a nuanced relationship between color, brand recognition, and consumer perception. Color is undeniably a powerful tool for establishing and enhancing brand recognition, particularly when comparing the impact of colored branding to monochrome presentations ⁴. The introduction of color significantly aids in capturing attention, fostering emotional connections, and improving brand recall ¹⁹. However, research suggests that for established brands that already utilize color, consumers may have a higher tolerance for minor color variations than often assumed within the printing and design industries, which frequently focus on achieving very low delta E values ¹³.

The significant impact highlighted by the 80% claim likely stems from the fundamental difference between having color in branding and not having it at all. This is a different consideration from the impact of subtle color differences, such as those measured by delta E values below 2, on consumer perception of brand recognition. While maintaining overall color consistency is crucial for reinforcing a brand’s visual identity, consumers might not readily notice or be significantly influenced by minute color deviations that fall within technically acceptable ranges for printing ¹³. Therefore, brands should prioritize establishing a recognizable color palette and ensuring its consistent application across key brand assets, but they might have more flexibility regarding very tight color tolerances in production than previously implied by the miscontextualized 80% statistic.

VIII. Practical Recommendations for Brand Color Management

Based on the analysis, the following recommendations are provided for brands to effectively manage their color strategies:

• Color Palette Development: Brands should invest time and research in selecting a color palette that aligns with their target audience’s preferences, effectively communicates their brand personality, and evokes the desired emotional associations ³. Consideration should be given to cultural interpretations of colors to avoid unintended meanings ⁴. Establishing a clear primary and secondary color palette will ensure consistency across all brand communications ¹.
• Color Consistency Across Platforms: To maintain a unified brand image, brands should strive for a high degree of color consistency between digital and print applications ¹⁵. Utilizing professional color management systems and industry-standard color libraries like Pantone can help achieve this. However, it is important to acknowledge the inherent differences between color reproduction on screens and printed materials and to set realistic expectations accordingly ²⁹.
• Setting Realistic Color Tolerances: Brands should recognize that consumers generally have a higher tolerance for minor color variations than the very strict standards often pursued in the printing industry ¹³. While maintaining overall color consistency is crucial for brand recognition, brands might consider slightly more flexible Delta E tolerances for certain applications to optimize production costs ³⁹. The focus should be on avoiding significant color shifts that would alter the fundamental perception of the brand’s colors.
• Consumer Testing: To gain a deeper understanding of their target audience’s color preferences and their sensitivity to variations, brands should consider incorporating market research and consumer testing into their color management process ¹⁸. Feedback from consumers can provide valuable insights that inform color palette decisions and tolerance levels, ensuring that the brand’s visual identity resonates effectively with its intended audience.

IX. Conclusion: A Strategic Approach to Color in Branding

In conclusion, the widely cited claim that color enhances brand recognition by 80% most likely refers to the significant impact of using color in advertising compared to presenting information in black and white ⁴. While this statistic underscores the fundamental importance of color in establishing a visual brand identity, it does not directly support the necessity of maintaining extremely tight color accuracy (low delta E values) for brands that already utilize color. Research suggests that consumers often have a higher tolerance for minor color variations than the stringent standards frequently observed within the printing and design industries ¹³.

Therefore, brands should adopt a strategic and balanced approach to color management. Prioritizing the selection of a recognizable and appropriate color palette and ensuring its consistent application across key brand assets remains paramount for building a strong visual identity ¹. However, brands should also acknowledge the practicalities of production and the tolerance levels of their target audience when setting color accuracy standards. Focusing on overall color consistency and avoiding significant color shifts is likely to be more impactful for consumer recognition than striving for minute colorimetric precision that may go unnoticed. By taking a nuanced perspective that considers both the power of color and the realities of consumer perception, brands can develop effective and efficient color management strategies that contribute to strong brand recognition and positive consumer engagement.

Cited work

1. Color in Marketing: How Color Affects Customer Behavior | SOLUM ESL, geopend op maart 25, 2025, https://www.solumesl.com/en/insights/color-in-marketing-how-color-affects-customer-behavior
2. com, geopend op maart 25, 2025, https://prpco.com/the-importance-of-color-accuracy-in-print-marketing-materials/#:~:text=Consumer%20perception%20is%20significantly%20influenced,and%20lead%20to%20higher%20sales.
3. Color & Consumer Behavior Infographic | Insights in Marketing, geopend op maart 25, 2025, https://insightsinmarketing.com/how-does-color-affect-consumer-behavior/
4. Psychology of Colors and Emotions in Marketing – Printivity, geopend op maart 25, 2025, https://www.printivity.com/insights/psychology-of-color-in-marketing/
5. The Importance of Color in Packaging – Explorer Research, geopend op maart 25, 2025, https://explorerresearch.com/importance-of-package-color/
6. Color Psychology in Marketing and Branding is All About Context – Help Scout, geopend op maart 25, 2025, https://www.helpscout.com/blog/psychology-of-color/
7. Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20, geopend op maart 25, 2025, https://sca.coffee/sca-news/25/issue-20/beyond-freshness-how-packaging-color-influences-consumer-behavior
8. Color Packaging: The Color Wheel of Branding And Packaging – JohnsByrne, geopend op maart 25, 2025, https://www.johnsbyrne.com/blog/packaging-colors-say-brand/
9. How Do Colorful Candy Bags Affect Consumer Behavior? – Restaurantware, geopend op maart 25, 2025, https://www.restaurantware.com/blogs/bakery-resources/how-do-colorful-candy-bags-affect-consumer-behavior
10. Packaging Psychology: How Top Brands do it and What You Can Learn From Them, geopend op maart 25, 2025, https://www.artworkflowhq.com/resources/packaging-psychology
11. Investigating the Perceived Value of Secondary Packaging for Luxury Goods – OhioLINK, geopend op maart 25, 2025, https://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1682440599500036
12. What is Delta E? And Why Is It Important for Color Accuracy? – ViewSonic Library, geopend op maart 25, 2025, https://www.viewsonic.com/library/creative-work/what-is-delta-e-and-why-is-it-important-for-color-accuracy/
13. Survey: Does Color Variation Matter as Much as We Think …, geopend op maart 25, 2025, https://whattheythink.com/articles/94990-survey-does-color-variation-matter-much-we-think/
14. Just-Noticeable Differences – Connor Gramazio, geopend op maart 25, 2025, https://gramaz.io/d3-jnd/
15. Mastering Pantone Colors: Essential Guide for the Packaging Industry, geopend op maart 25, 2025, https://www.epackprinting.com/support/pantone-colors/
16. Influence of Colors on Brand Recognition and Consumer Behavior – Straits Research, geopend op maart 25, 2025, https://straitsresearch.com/statistic/role-of-color-in-branding-and-marketing
17. Measuring the effect of Colour Psychology on Consumer Buying Behavior – Journal of Emerging Technologies and Innovative Research, geopend op maart 25, 2025, https://www.jetir.org/papers/JETIR2404297.pdf
18. Color Psychology and Influencing Consumer Behavior – Payani Media, geopend op maart 25, 2025, https://payanimedia.com/color-psychology-how-branding-colors-influence-consumer-behavior/
19. (PDF) Role Colour Plays in Influencing Consumer Behaviour – ResearchGate, geopend op maart 25, 2025, https://www.researchgate.net/publication/338430636_Role_Colour_Plays_in_Influencing_Consumer_Behaviour
20. Color Theory for Marketing: 5 Ways to Use Color to Influence Consumer Behavior, geopend op maart 25, 2025, https://www.loungelizard.com/blog/color-theory-for-marketing-5-ways-to-use-color-to-influence-consumer-behavior/
21. Influence Of Colors On Consumer Behavior “Conceptual And Theoretical Approaches”, geopend op maart 25, 2025, https://ideas.repec.org/a/cbu/jrnlec/y2017v3p163-170.html
22. The Value of Color Research in Brand Strategy, geopend op maart 25, 2025, https://www.scirp.org/journal/paperinformation?paperid=81301
23. “COLOR PSYCHOLOGY IN CONSUMER DECISION MAKING: A STRATEGIC APPROACH” – IJNRD, geopend op maart 25, 2025, https://www.ijnrd.org/papers/IJNRD2209223.pdf
24. Colours in Branding: Creating Brand Identity and Influencing Consumer Perception, geopend op maart 25, 2025, https://www.researchgate.net/publication/380810134_Colours_in_Branding_Creating_Brand_Identity_and_Influencing_Consumer_Perception
25. The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt, geopend op maart 25, 2025, https://lup.lub.lu.se/student-papers/record/9140970/file/9140971.pdf
26. Impact of Color Packaging on Purchasing Decisions, geopend op maart 25, 2025, https://carowpackaging.com/impact-of-color-in-packaging-on-purchasing-decisions/
27. A Comprehensive Guide to Choosing Packaging Colours – Bizongo, geopend op maart 25, 2025, https://www.bizongo.com/blog/packaging-color-psychology
28. The psychology of packaging: How colours, shapes and materials influence consumer choices – Instamojo, geopend op maart 25, 2025, https://www.instamojo.com/blog/the-psychology-of-packaging-how-colours-shapes-and-materials-influence-consumer-choices/
29. Achieving Color Accuracy in Print Marketing Materials | Poor Richard’s Press – Printing Services in San Luis Obispo, Santa Maria, Paso Robles, geopend op maart 25, 2025, https://prpco.com/the-importance-of-color-accuracy-in-print-marketing-materials/
30. com, geopend op maart 25, 2025, https://carowpackaging.com/impact-of-color-in-packaging-on-purchasing-decisions/#:~:text=Color%20evokes%20feelings&text=Because%20of%20this%2C%20packaging%20color,them%20black%2C%20they%20think%20sophisticated.
31. A Guide to Selecting the Best Packaging Colors for Your Product, geopend op maart 25, 2025, https://meyers.com/meyers-blog/a-guide-to-selecting-the-best-packaging-colors-for-your-product/
32. Delta What? – An Introduction to Delta E – Packaging Impressions, geopend op maart 25, 2025, https://www.packagingimpressions.com/delta-introduction-delta-e/
33. How Custom Luxury Packaging Influences Consumer Perception & Brand Value, geopend op maart 25, 2025, https://printmastersdubai.com/blog/how-does-custom-luxury-packaging-affect-consumer-perception-and-brand-value/
34. The Importance of Color Matching in Product Packaging, geopend op maart 25, 2025, https://goldenwestpackaging.com/wp/the-importance-of-color-matching-in-product-packaging/
35. Color Matters: A Study Exploring the Influence of Packaging Colors on University Students’ Perceptions and Willingness to Pay for Organic Pasta – MDPI, geopend op maart 25, 2025, https://www.mdpi.com/2304-8158/13/19/3112
36. Luxury consumers want sustainable packaging, geopend op maart 25, 2025, https://www.packagingnews.com.au/design/luxury-consumers-want-sustainable-packaging
37. A Study Exploring the Influence of Packaging Colors on University Students’ Perceptions and Willingness to Pay for Organic Pasta – PMC, geopend op maart 25, 2025, https://pmc.ncbi.nlm.nih.gov/articles/PMC11475816/
38. Dissecting Delta E and the Mathematical Difference Between Colors, geopend op maart 25, 2025, https://www.printing.org/content/2025/02/18/dissecting-delta-e-and-the-mathematical-difference-between-colors
39. Tolerancing in Flexo and Offset Printing | X-Rite Blog, geopend op maart 25, 2025, https://www.xrite.com/blog/tolerancing-in-flexo-and-offset-printing
40. Color Matching: Demystifying the Role of Delta E in Printing – Kwality Labels Inc, geopend op maart 25, 2025, https://kwalitylabels.com/color-matching-demystifying-the-role-of-delta-e-in-printing/
41. Delta E Unveiled: The Science behind Monitor Color Accuracy | XPPen, geopend op maart 25, 2025, https://www.xp-pen.com/blog/delta-e-color-accuracy.html
42. What is Delta E: Understanding Color Accuracy – 3NH, geopend op maart 25, 2025, http://www.3nh.com/en/news/161-980.html
43. Understanding Delta E: The Ultimate Guide to Color Accuracy – Arzopa, geopend op maart 25, 2025, https://www.arzopa.com/blogs/guide/understanding-delta-e
44. Understanding the Importance of Color Measurement in Packaging, geopend op maart 25, 2025, https://www.prestogroup.com/blog/understanding-the-importance-of-color-measurement-in-packaging/
45. Just Noticeable Difference (JND) in Psychology: Examples & Definition, geopend op maart 25, 2025, https://www.simplypsychology.org/what-is-the-just-noticeable-difference.html
46. A Machine Learning Approach Investigating Consumers’ Familiarity with and Involvement in the Just Noticeable Color Difference and Cured Color Characterization Scale – MDPI, geopend op maart 25, 2025, https://www.mdpi.com/2304-8158/12/24/4426
47. Best Practices for Delta E Tolerance Standards – Datacolor, geopend op maart 25, 2025, https://www.datacolor.com/business-solutions/blog/best-practices-delta-e-tolerances/
48. How Much Color Variance Is Acceptable? – Big Picture magazine, geopend op maart 25, 2025, https://bigpicturemag.com/how-much-color-variance-is-acceptable/
49. The color deviation nobody is talking about… – insights4print.ceo, geopend op maart 25, 2025, https://www.insights4print.ceo/2023/06/the-color-deviation-nobody-is-talking-about/
50. The Role Of Color Psychology In Packaging Design – Partners + Hunt, geopend op maart 25, 2025, https://pandh.com/the-role-of-color-psychology-in-packaging-design/
51. Digital Color Standard Solutions | X-Rite, geopend op maart 25, 2025, https://www.xrite.com/categories/digital-color-standards
52. Real-life factors influencing color appearance in packaging – insights4print.ceo, geopend op maart 25, 2025, https://www.insights4print.ceo/2018/05/real-life-factors-influencing-color-appearance-in-packaging/
53. The impact of product packaging color variation in consumer behavior – ResearchGate, geopend op maart 25, 2025, https://www.researchgate.net/publication/312069634_The_impact_of_product_packaging_color_variation_in_consumer_behavior

Why is this important?
I was impressed by how the research was executed and the results. I’m not saying it was perfect, but it was very decent. Better than many humans would do… An this is v2.0, an experimental version of v2.5 is already available and is supposed to take another leap…

The report you will get is extensive, between 10 and 20 pages for the different tests I did, including dozens of references. And you might even get answers you didn’t ask for! Like a plan on how to approach a specific topic. Depending on your daily work, this can be very helpful.

Given the particular topic, I was flattered that Gemini used my blog as a reference. But there is also a thing I have to mention: I have written a lengthy article on my quest to find the origins of that infamous quote, but that article is not referenced in the Gemini report… This seems a bit weird to me: it covers the topic extensively, including references to other sources. But Gemini came to the same conclusion, which confirms my work. And makes me happy.

Related posts:

Recognizing brand logos: shape over color “Color increases brand recognition by 80%”: the real contents of the Loyola study revealed Sharing your brand color guide publicly:
worst or best practice?