It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]
The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]
While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]
In the past few weeks, I’ve seen several ‘color games’ on LinkedIn. Although they are intended as a game, as fun, you might want to take a serious look at these. And dear printers, you […]
Last Saturday, I visited drupa. And on my list was, of course, getting samples from Landa. Plus, a bunch of other digital printing presses, including one of the other B1 digital printing presses: the Koenig […]
You may have noticed that I’m not a big fan of in-person press checks. It’s more about psychology and power games than getting that precious color right. And it’s a waste of resources, both in […]
Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]
For as long as I can remember, the primary unambiguous, device-independent way to describe, define colors is in Lab (CIELAB, L*a*b*). But even after so many decades, I still struggle to ‘feel’ the a- and […]
Earlier this week, I posted on LinkedIn why, according to me, designers might not be familiar with color spaces and document profiles. It generated a lot of discussion… Going from “designers should not be bothered […]
It was a surprise when I read the recent message from the GWG: ‘Stop using a 20-year-old standard’! My first reaction was: what??? The GWG promotes standards! But then I noticed the ‘20’, and it […]
Brands are proud of their brand logo and their brand colors. They spend a lot of time and money to get that perfect logo. And a lot of time is spent on creating a brand […]
Initially, I had planned to write an article about two issues I spotted in Black Friday publicity folders I received last week. Two issues that could have easily been prevented with a little bit of […]
Here’s an important lesson for life: always put numbers in context. E.g., the fact that I own 20 billion dollars. Unfortunately, it’s Zimbabwean dollar, which is worthless. (*) And with that in mind: what’s up […]
As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]
When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]
(c) insights4print.ceo - 2016-2024