It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]
The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]
While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]
In the past few weeks, I’ve seen several ‘color games’ on LinkedIn. Although they are intended as a game, as fun, you might want to take a serious look at these. And dear printers, you […]
Last Saturday, I visited drupa. And on my list was, of course, getting samples from Landa. Plus, a bunch of other digital printing presses, including one of the other B1 digital printing presses: the Koenig […]
You may have noticed that I’m not a big fan of in-person press checks. It’s more about psychology and power games than getting that precious color right. And it’s a waste of resources, both in […]
For as long as I can remember, the primary unambiguous, device-independent way to describe, define colors is in Lab (CIELAB, L*a*b*). But even after so many decades, I still struggle to ‘feel’ the a- and […]
Earlier this week, I posted on LinkedIn why, according to me, designers might not be familiar with color spaces and document profiles. It generated a lot of discussion… Going from “designers should not be bothered […]
Here’s an important lesson for life: always put numbers in context. E.g., the fact that I own 20 billion dollars. Unfortunately, it’s Zimbabwean dollar, which is worthless. (*) And with that in mind: what’s up […]
As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]
When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]
With the vacation approaching, here’s something to think about: CSRD, the ‘corporate sustainability reporting directive’ and how this will affect print, and more specifically: press checks and tiny tolerances… Your first response might be that […]
Brand owners demand lower color deviations, with myths and unproven claims being their main argument. Recently I heard that 1,5 dE00 should be the norm, which is not necessary, in my opinion. A box of […]
When talking about brand colors, and brand color reproduction, many people are looking at CxF as the way to go. It is also one of the directions Project BBCG shows for sharing brand color specifications. […]
In a recent discussion on LinkedIn, someone said that Project BBCG is a good system, but only for tech-savvy designers. While I agree with the first part, I strongly disagree with the second: it’s even […]
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