Door-to-door publicity folders: 92% opening rate…
What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: […]
What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: […]
About five months ago, I published a blog post titled “Your resolution for 2017: protecting your company against ransomware”. Unfortunately yesterday the nightmare came true: a massive cyberattack affecting over 100 000 computers, and counting, in […]
They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can […]
Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate […]
The one statistic I’m always looking forward to, is the overview of the financial ratios of companies, published by the National Bank of Belgium (NBB). This gives a really good insight in how an industry […]
It might seem a trivial question: what happened with business cards in Germany in 2009? But there – probably – is a strong underlying truth, one that you should take into account in your business. […]
When you are hiring new people, you want to select the best available. There are all kinds of tests and services that can screen people. But if you want a really short IQ test, here is […]
When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it […]
Preparing an offer for a (potential) customer can be a hard job. Especially if it’s a complex print job. Calculating different possibilities is time consuming. So you might limit the offer to the one that […]
Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman. Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]
It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital. But was that unconditional […]
The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]
It’s 2017 and especially today we are fully aware of the fact that the world has changed. Significantly. And it shows in the annual Edelman Trust Barometer. Trust has imploded, that’s the very short summary. […]
The year 2016 has come to an end, you are probably looking into 2017 and making new year’s resolutions. Here is a nice one: protecting your company against ransomware, the latest cybersecurity threat. One with […]
Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]
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