Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. And even packaging and labels are moving towards a fixed color set. However, there was a time when printing […]
With inkjet, there is always a risk of failing nozzles. But the big question is: what is acceptable? One of the readers of this blog recently contacted me. He had a print job that was […]
Since I launched the ‘iconic color memory test’ on this blog, over 4,5 years ago, 399 people have participated in the test. The main conclusion: there is no agreement on what the right Coca-Cola red, […]
The introduction of the video interview Morten from Inkish.tv had with me, contains some quotes and promises from Benny Landa. These are only a few quotes. In preparation of that interview with Morten, I dug […]
Selling print, it’s something special. I’ve seen all kinds of print salespeople, from printers who excelled at networking and sold their products this way, to the complete opposite: pure online sales. Whether the one or […]
If there is one printing company that excels at using social media, it’s Reclameland.nl (Simian). Wouter (the owner and literary the ‘face’ of the company) does an excellent job! And I mean that. And his […]
It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]
I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]
The recent Color 22 conference had an interesting speaker: dr. Terry Wu, about neuromarketing. My LinkedIn feed was full of it! And neuromarketing is an exciting topic. E.g. emotions can influence our perceptions. Knowing you […]
It is embarrassing, very embarrassing, especially for me… But I’m going to tell you anyway. I have to. Because it clearly shows what I’ve been telling for a long time: our color memory, our color […]
Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]
“Printing will never be the same again”, we’ve heard that a lot in the last decade. But essentially, nothing significant has changed. Most printing techniques have advanced, however nothing that I consider revolutionary, not enough […]
Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]
How is your business doing? It may seem a simple question, but the answer might be rather difficult, especially if you want to go beyond your gut feelings. To get a more objective picture about […]
The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]
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