QR codes are dead, just ask any marketer or technology watcher. However: I’ve scanned more QR codes the last 6 months than ever before. And some of them were really clever. And they made it […]
Digital publications are a reality and every publisher should look into it. When starting the search for a digital publishing solution, it might be tempting to dive into the extensive lists of features and comparisons […]
There is only one first impression. As a company you want to be sure that you catch your potential customers attention during that first moment. But why, oh why, are vendors making really stupid mistakes […]
Earlier this month, during the big FESPA show, there was also a little conference called Printeriors. Since I always enjoy conferences, I decided to check it out. Could this be the next big thing for […]
This morning I received an email from Editor & Publisher, one of the few hundred interesting industry magazines I’m following. They said they missed me. As a human being, it gives me a warm feeling […]
What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: […]
About five months ago, I published a blog post titled “Your resolution for 2017: protecting your company against ransomware”. Unfortunately yesterday the nightmare came true: a massive cyberattack affecting over 100 000 computers, and counting, in […]
They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can […]
Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate […]
The one statistic I’m always looking forward to, is the overview of the financial ratios of companies, published by the National Bank of Belgium (NBB). This gives a really good insight in how an industry […]
About 6 months ago, I wrote an article on the massive cyberattack of 21/10/2016 and the involvement of printers in this cyberattack, via hijacked ‘internet connected devices’. I elaborated on the risk of internet connected […]
It might seem a trivial question: what happened with business cards in Germany in 2009? But there – probably – is a strong underlying truth, one that you should take into account in your business. […]
A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little […]
Last week, Adobe made some interesting announcements at the Adobe Summit. The Adobe Experience Cloud was presented, which combines the Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud. The Adobe Experience Cloud should seamlessly […]
When you are hiring new people, you want to select the best available. There are all kinds of tests and services that can screen people. But if you want a really short IQ test, here is […]
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